Delta Air Lines Amends Loyalty Program Changes Following Customer Backlash

         

Summary: Delta Air Lines has altered its frequent-flyer program changes in response to customer dissatisfaction, while still favoring big spenders over frequent fliers.

Delta Air Lines has announced revisions to its loyalty program after facing backlash from customers. CEO Ed Bastian acknowledged the disappointment expressed by customers and stated that the changes will be scaled back. The objections mainly centered around the difficulty of achieving elite status and new restrictions on accessing airport lounges. While Delta will still prioritize spending with the airline for elite status, it has reduced the spending requirements for each SkyMiles level. The revised changes will come into effect next year. Delta faced backlash on social media and competition from other airlines offering to match elite status for dissatisfied Delta customers.

Tags: Delta Air Lines, loyalty program, customer backlash, revisions, elite status, airport lounges

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