McDonald’s 2024 Outlook: The Top 3 Risks Ahead


Despite ambitious expansion plans, McDonald’s faces challenges including economic uncertainty, consumer trends, and increased competition.

Economic Uncertainty

McDonald’s is forging ahead with plans to open thousands of new restaurants by 2027, but it faces challenges in key markets like China and the Middle East, as well as the potential for a global recession.

Consumer Trends

The company is concerned about the impact of a potential economic downturn on low-income consumers, who play a significant role in its business. Additionally, changes in consumer spending habits and reductions in promotional spending by rivals pose further risks.

Competition and Expansion

While McDonald’s is optimistic about its expansion strategy, analysts caution that aggressive expansion could lead to sales decline, profitability issues for franchisees, and distraction from core business areas.