The Sauber team name is set to make a comeback to the Formula One grid for the 2024 season after former sponsor Alfa Romeo exits.
The Comeback of Sauber
The Sauber team name is making a return to the Formula One grid for the 2024 season after former sponsor Alfa Romeo decided to exit. The 2024 entry list released by the FIA includes the Swiss team as Stake F1 Team Kick Sauber, with the incorporation of gambling sponsor Stake and streaming service Kick. The car chassis driven by Valtteri Bottas and Zhou Guanyu will be officially known as a Kick Sauber C44, indicating the significance of the sponsors in the team’s re-emergence.
A Long History in F1
Sauber has been a significant presence in F1 since 1993, although it competed as BMW Sauber from 2006 to 2010 and raced under the Alfa Romeo name from 2019 onwards. Alfa Romeo’s departure comes as the Sauber team gears up to transition into the factory team for car manufacturer Audi starting from the 2026 season, marking a new chapter in the team’s journey in the sport.
Changes in Sponsorship
Both Stake and Kick were already associated with the team as sponsors last year. The introduction of Kick branding replacing Stake in countries with restrictions on gambling advertising signifies the adaptability of the team in navigating the complexities of sponsorship agreements and regulations across different regions.
The shift in sponsorship and the return of the Sauber team name shape the trajectory of the team’s future in F1, setting the stage for its role as the factory team for Audi from 2026. These developments mark a strategic evolution for the team and have implications for the landscape of the sport moving forward.
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