Sega Aims to Expand Success Beyond Sonic the Hedgehog


Following the success of Sonic the Hedgehog movies, Sega looks to bring other classic video game franchises to films, gaming platforms, and more.

Sega’s Push for Adaptations

Following the success of the Sonic the Hedgehog movie franchise, Sega is now setting its sights on bringing other classic video game franchises to different platforms. The company’s COO, Shuji Utsumi, expressed the company’s desire to expand the success of Sonic to other hit games in its repertoire. This includes exploring adaptations for movies and the popular Roblox gaming platform, with plans to consider additional avenues for reaching consumers.

Exploring Multiple Platforms

Aside from movies, Sega is eyeing other platforms such as Roblox, a gaming platform where millions of users interact and create games within expansive online communities. The company is also considering the potential for mobile adaptations. With its recent acquisition of Rovio, the creator of Angry Birds, for over $767 million, Sega is exploring opportunities to revive other major intellectual properties (IPs) and bring them to new platforms.

Reviving Other Classic Franchises

Utsumi mentioned the possibility of reviving other renowned Sega IPs, specifically citing the Yakuza and Persona franchises as potential candidates for adaptation. Sega is gearing up to release a new Yakuza game, ‘Like a Dragon: Infinite Wealth’, and is also planning to launch two new Persona games in 2024. With strong sales records for these franchises, the company aims to diversify its offerings beyond the realm of video games, branching into areas like movies and the Roblox platform.

Expanding Acquisition Efforts

In addition to its focus on adaptations, Sega is actively seeking to expand its ownership of gaming studios. Utsumi noted the company’s recent acquisition of Rovio and expressed the intent to pursue further acquisition opportunities in the gaming market. With an eye on growth, Sega aims to capitalize on the potential for European gaming studio acquisitions, leveraging the market conditions following the pandemic. Utsumi remains optimistic about the prospects for European studios, emphasizing the importance of strong development and intellectual properties for sustained success.

Addressing Acquisition Rumors and Future Prospects

Utsumi dismissed rumors about a potential acquisition by Microsoft, emphasizing that Sega is not pursuing a sale to any other party. He expressed confidence in the company’s attractive IPs, supported by a strong owner. Furthermore, Utsumi addressed the struggling state of European gaming studios, attributing it to the aftermath of the COVID-19 pandemic and inflation. However, he remains optimistic about the industry’s resurgence, highlighting the resilience of solid development studios and IPs as key drivers for recovery.