StubHub Experiences Surge in NBA Ticket Sales as International Interest Grows

         

Summary: With the NBA season about to begin, ticket exchange platform StubHub reports a significant increase of nearly 60% in ticket sales compared to last year. The Los Angeles Lakers have emerged as the most in-demand team, according to StubHub’s annual NBA preview. International interest in NBA games has also seen a surge, with fans from 92 countries planning to attend games in North America, a 120% increase from the previous season. StubHub predicts that countries such as Australia, the United Kingdom, and Brazil will have the highest attendance. The rising international appeal of the NBA may impact future media rights negotiations.
Meanwhile, StubHub reveals the top 10 most sought-after NBA teams, with the Los Angeles Lakers claiming the top spot. Notably absent from the list is last year’s NBA champion, the Denver Nuggets. However, StubHub expects the Nuggets’ popularity to increase over the course of the season. The recent trade of Damian Lillard to the Milwaukee Bucks has resulted in a significant boost in ticket sales for the team, moving them up six spots on the list compared to last year.
Among the most anticipated NBA games, the clash between the Denver Nuggets and Los Angeles Lakers is projected to be the highest-selling game of the season, according to StubHub. The Golden State Warriors, with their star player Chris Paul, hold the highest average ticket price for their away games. The New York Knicks are set to host the most popular games, closely trailing the Lakers in terms of popularity.

As the NBA season approaches, StubHub has observed a substantial increase in ticket sales, with a rise of nearly 60% compared to the previous year. The Los Angeles Lakers, featuring renowned players LeBron James and Anthony Davis, have claimed the top spot as the most sought-after team, according to StubHub’s annual NBA preview. The ticket exchange platform has attributed this surge in ticket sales to the return of international interest in NBA games, with fans from 92 countries planning to attend games in North America, representing a 120% increase from last season. Notable countries with high attendance projections include Australia, the United Kingdom, and Brazil. This growing international appeal of the NBA is expected to have implications for future media rights negotiations.

StubHub has also unveiled its top 10 most popular NBA teams, revealing the Lakers’ consistent dominance as the most in-demand team. However, the Denver Nuggets, last year’s NBA champion, did not make the list. Nevertheless, StubHub anticipates an increase in the Nuggets’ popularity throughout the season. The recent trade of Damian Lillard to the Milwaukee Bucks has resulted in a significant boost in ticket sales for the team, moving them up six spots on the list compared to last year.

Among the most highly anticipated NBA games, the clash between the Denver Nuggets and Los Angeles Lakers on February 8 is projected to be the highest-selling game of the season, according to StubHub. Additionally, the Golden State Warriors, bolstered by star player Chris Paul, have the highest average ticket price for their away game schedule. The New York Knicks are set to host the majority of the projected top 10 most popular games, trailing closely behind the Lakers in terms of overall popularity.

Tags: NBA, StubHub, ticket sales, international interest, Los Angeles Lakers, Denver Nuggets

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