Succeeding and Failing in India as a Foreign Business


Foreign businesses in India face challenges, but some succeed by aligning with state priorities, building infrastructure, and localizing operations.

Challenges for Foreign Businesses

India has seen several foreign businesses exit the market due to practical challenges, legal obstacles, and some feeling unwelcome.

Success Stories

Despite the challenges, some foreign businesses like Hindustan Unilever and Maruti Suzuki have thrived in India, along with companies like Samsung and WhatsApp.

Strategies for Success

Foreign businesses aligned with Indian priorities, those investing in infrastructure, and those localizing operations tend to succeed in India.

Resilience of Established Companies

Some foreign companies that have been in India for decades, such as Hindustan Unilever, have managed to thrive despite initial challenges.